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Group Chat Guidelines

This Guidance only applies to social media chats branded and/or controlled by The Travel Squad (“TTS”). 

TTS BRANDING GUIDELINES

 

Guidelines that must be followed for all TTS connected group chats and sub-groups by squad leaders. No exceptions.

For any queries regarding the correct use of TTS branding, please contact our admin, Jack Rawlinson, on Instagram (@jackrraw) or WhatsApp (+44) 7443439117

 

TTS Logo

 

  • When using our logo, you cannot change the font nor manipulate its shape in any way, i.e., stretching it out of its correct aspect ratio. 

  • The logo can be used in two colours only, white or black.

  • You cannot attempt to make or remake your own logo 

  • When writing the heading ‘The Travel Squad’ on any promotional material, the font must be the same as the font used in the logo.

 

Logo fonts: 

Top text – Copper Hewitt

Middle text – Copper Hewitt Heavy

Bottom text – BD Script 

 

Colour Scheme

When creating any promotional material and/or following a theme on Instagram, you must follow our colour scheme shown to the right (includes black and white).

Event Posters

All large events hosted by the TTS Events Team 

must be promoted on all platforms using the 

official TTS Poster, not your own 

(See image shown to the right).

 

This poster cannot be manipulated in any way.

 

To get a poster made, please follow the Event 

proposal document and then contact Jack using 

the details above who will make one for you

Group Chats

 

Titles:

Every group chat must follow the same title template. Any deviations from the example below must be approved by an Admin.

 

  • WhatsApp Chats: ‘TTS (Area/Destination/Topic)’ e.g., TTS West Midlands or TTS Creatives

  • Messenger Chats: ‘TTS (Area/Destination/Topic)’ e.g., TTS West Midlands or TTS Creatives

 

You are welcome to use 1-2 Emojis in the title, as long as it comes at the end and is relevant to the group.

Icon

Every group chat must use the darker version of the Official Travel Squad graphic for the group icon, with the lower text of the graphic personalised to fit the title of your group. Please see the example to the right for reference. 

To get your personalised graphic, please contact Jack using the contacts at the top of the page. Also please note, the main Travel Squad page will be using a blue version of this Icon to be different but recognisably related. 

Sub-Groups

 

Facebook 

 

Title

All groups must use the following title template exactly. Do not change the symbols or text layout. If you are a country, you may include 1 flag emoji of your country at the end. If you are more than one area, you must use the full name of each area and use spaces, commas and ‘and’ appropriately to separate them. Any deviation from the example below must be approved by an Admin. 

 

  • ‘TTS - (Area)’ e.g., ‘TTS - West Midlands’

  • ‘TTS - (Area + Flag Emoji)’ e.g., ‘TTS - Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿’ 

  • ‘TTS - (Area, Area and Area)’ e.g., ‘TTS - Bristol, Bath and Gloucester’ or ‘TTS – London and Essex’

Graphics:

Every group must use your personalised Official Travel Squad graphic for the group cover. Please see the example below for reference. To get your personalised graphic, please contact Jack using the contacts at the top of the page.

Instagram

 

Username:

All pages and/or groups must use the following username template exactly. For any deviation from the example below or if a username is taken, please consult an Admin. 

 

  • ‘TTS(Area)’ e.g., ‘TTSWestMidlands’

 

Name:

All pages and/or groups must use the following name template exactly. For any deviation from the example below or if a username is taken, please consult an Admin. 

 

  • ‘TTS – (Area)’ eg., ‘TTS – Scotland’

 

Bio:

All page bios must have:

  • @officialtravelsquad tagged

  • The text ‘The Travel Squad (Area/Topic) Subgroup’

  • From there you can add anything you wish

 

Highlights:

  • Highlight titles must be in lower case (with exception to the first letter)

  • Highlight icons can be anything, but please keep them relevant to the highlight

 

Logo:

Every account must use your personalised Official Travel Squad graphic for the profile photo.

To get your personalised graphic, please contact Jack using the contacts at the top of the page.

 

Posting:

 

  • Stories: All stories must tag @officialtravelsquad somewhere on the story

  • Posts: All posts must tag @officialtravelsquad either on the photo or in the description. Posting style and theme is flexible and up to you, ideally to look as professional as possible please try and only use high quality imagery and a similar style with each post so the feed is aesthetically pleasing.